Academy of Self-Reliance

Flooring

Mapei Partners With NRF Distributors

The joint alliance between Mapei and NRF Distributors will extend access to Mapei’s complete line of flooring solutions including floor-covering adhesives and tile-setting materials to customers in that region.

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Ecore Adds a New Sales Team Member

Ecore, a manufacturer of safe, ergonomic and acoustic performance surfaces for commercial and athletic markets, announced that Allison Porter has joined its sales team as director of sales, East & strategic accounts.

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Cali Launches Exclusive Vinyl Plank

Cali has launched Builder’s Choice XL, a longer, broader vinyl plank with commercial-grade durability. BCXL is ideal for professional orders with a competitive price point appropriate for large-scale installations. 

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RFCI Launches Consumer Campaign

The Resilient Floor Covering Institute and its 22 manufacturing company members launched a campaign to “inform and excite” consumers that resilient flooring is a Beautifully Responsible choice for their homes, the group said in a statement.

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Pentz Prepares for Main Street Demand

With more than 20 launches this year, the Pentz Commercial lineup has addressed the changing needs of various end-users including products for social distancing, wayfinding, and value-engineering with its Apex SDP product line-up and LVT glue down products.

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WFCA Launches Campaign to Highlight Member Support

The campaign theme, “Because of You” positions the WFCA as vital to the industry and its members and reinforces the core message that support through its Associate partners (manufacturers, suppliers and distributors) makes its mission come to life.

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Fabulance to the Rescue

Michelle Anderson, an account executive for Bentley Mills and Modulyss, had been selling carpet out of her car at trunk shows. She recently stepped up her game by transforming a retired ambulance into the Fabulance—a mobile showroom.

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