Academy of Self-Reliance

Eating Dog Food

A common expression in marketing has been “a company that eats its own dog food.” Basically, a company that uses its own product so it knows more about what is needed to improve it. In the construction space, companies that provide materials and products often install them in their own buildings so they can monitor their requirements for future releases.

For example, Mitsubishi Electric Corp. is close to completing its SUSTIE  ZEB (zero-energy building), a test facility located on the company’s Information Technology R&D Center in Kamakura, Japan. In line with the company’s support for Sustainable Development Goals, the campus will facilitate accelerated development and testing of increasingly common ZEB-compliant energy conservation technologies as well as contribute to more comfortable and energy-efficient indoor environments. The name “SUSTIE” combines the words “sustainability” and “energy” to express the idea of an office for researching and demonstrating energy conservation and comfort.

A ZEB is a building that offers comfortable indoor environments while maintaining annual primary energy consumption at or near zero through the application of thermal insulation, solar radiation shielding, natural energy usage, facility efficiency and other techniques and technologies. Mitsubishi Electric is contributing to the adoption of ZEBs by providing planning and business support to help companies develop their own ZEBs.

Research and development will be in accordance with ZEB+, Mitsubishi Electric’s concept for enhancing building functionality, including services for maintaining value in terms of productivity, comfort, convenience, and business continuity throughout a building’s lifecycle.

The SUSTIE test facility will be used for wide-ranging demonstrations and verifications to accelerate the further development of ZEB technologies. The company has invested $38 million in the building including $15.2 million for demonstration equipment.

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